How to Buy a Business Name

Buying a business name is an exciting and important step in starting a new venture. It’s first impression give potential customers, sets tone brand. In this blog post, we’ll explore the process of purchasing a business name and provide valuable insights to guide you through this important decision.

Choosing a Business Name

Before diving into the purchasing process, it’s crucial to select a compelling and unique business name that reflects your brand identity. Conduct thorough research to ensure that the name is not already in use and is available for purchase.

Registering a Business Name

Once chosen perfect business name, time register it. In United States, process Registering a Business Name varies state. You’ll need check state’s Secretary State office specific requirements.

Purchasing a Domain Name

In today’s digital age, securing domain name matches business name crucial. According to a study by Verisign, 94% of small business owners believe that having a website is important to their business success. Additionally, 84% of consumers believe that small businesses with websites are more credible.

When Purchasing a Domain Name, consider using popular domain registrars GoDaddy, Namecheap, Google Domains. Be sure to register your domain name as soon as possible to prevent others from acquiring it.

Trademark Considerations

Before finalizing the purchase of a business name, it’s essential to conduct a trademark search to ensure that the name is not already trademarked by another entity. The United States Patent and Trademark Office (USPTO) offers an online search tool to check for existing trademarks.

Costs Budgeting

When buying a business name, it’s important to consider the associated costs. These may include the registration fees for your state, the purchase of a domain name, and potential legal fees for trademark searches and registrations. According survey Small Business Trends, average cost Registering a Business Name United States approximately $50-$150.

Buying a business name is a significant decision that requires careful consideration and planning. By following steps outlined blog post, navigate process confidence secure name resonate target audience. Remember to conduct thorough research, register your business name, purchase a domain name, conduct trademark searches, and budget for associated costs.

Good luck on your journey to purchasing a business name that will set the stage for your entrepreneurial success!


Verisign. (2015). Small Business Survey. Retrieved

Small Business Trends. (2019). How Much Does It Cost to Register a Business Name? Retrieved from


Business Name Purchase Agreement

This agreement is entered into on this [Date], by and between the parties listed below:

Party 1: Seller Party 2: Buyer
Legal Name: [Seller`s Name] Legal Name: [Buyer`s Name]
Address: [Seller`s Address] Address: [Buyer`s Address]
Phone: [Seller`s Phone Number] Phone: [Buyer`s Phone Number]

Agreement Terms:

1. Seller agrees to sell the business name » [Business Name] » to Buyer.

2. Buyer agrees to purchase the business name » [Business Name] » from Seller.

3. The purchase price for the business name is $XXXXX, to be paid in full at the time of signing this agreement.

4. Seller agrees to transfer all rights and ownership of the business name » [Business Name]» to Buyer upon receipt of full payment.

5. Buyer agrees to take full responsibility for any legal obligations or liabilities associated with the business name » [Business Name] » from the date of transfer.

6. This agreement subject laws state [State], disputes arising agreement settled through arbitration state [State].

7. This agreement constitutes the entire understanding between the parties and may not be modified except in writing and signed by both parties.

IN WITNESS WHEREOF, the parties have executed this agreement as of the date first above written.

______________________________________ ______________________________________
[Seller`s Signature] [Buyer`s Signature]
______________________________________ ______________________________________
[Seller`s Printed Name] [Buyer`s Printed Name]


Top 10 Legal Questions and Answers on How to Buy a Business Name

Question Answer
1. What are the legal steps to take when buying a business name? Legal steps in buying a business name are crucial.The first step is to conduct a thorough search to ensure the name is available and doesn`t infringe on others` trademarks. After that, the buyer should register the name with the appropriate government agencies and obtain any necessary permits or licenses.
2. Do I need to trademark the business name I want to buy? Trademarking the business name can provide additional protection, but it`s not always necessary. However, owning the trademark can prevent others from using the same name in the same industry or market.
3. What legal documents do I need to buy a business name? When buying a business name, legal documents such as a purchase agreement, assignment of the name, and any necessary licensing agreements should be prepared and signed by both parties involved in the transaction.
4. How can I ensure I`m not buying a business name with existing legal issues? Due diligence is key in ensuring there are no existing legal issues with the business name. The buyer should request documents such as previous legal settlements, trademark registrations, and any pending litigation related to the name.
5. Can I change the bought business name if I don`t like it? Changing the bought business name is possible, but it requires a formal process of re-registering the new name and updating all relevant legal documents and licenses. It`s important to consider the potential costs and impact on the business before making a decision.
6. What are the legal implications of buying a business name that`s already trademarked? Buying a business name that`s already trademarked can lead to legal disputes and potential infringement issues. It`s important to seek legal advice and negotiate with the trademark owner to secure the rights to use the name.
7. Can I buy a business name without a lawyer`s assistance? Buying a business name without a lawyer`s assistance is possible, but it`s not recommended. A lawyer can provide valuable guidance on legal requirements, potential risks, and negotiation strategies, ultimately saving time and money in the long run.
8. What are the tax implications of buying a business name? The tax implications of buying a business name can vary depending on the structure of the transaction and the jurisdiction. It`s important to consult with a tax professional to understand the potential impact on income taxes, sales taxes, and other tax obligations.
9. Can I buy a business name that`s already in use in a different geographic area? Buying a business name that`s already in use in a different geographic area can be challenging. It`s essential to consider potential confusion and trademark issues, and to seek legal advice to determine the feasibility of using the name in a different location.
10. What are the advantages of buying a business name instead of creating a new one? Buying a business name can provide immediate brand recognition, customer goodwill, and existing market presence. It can also save time and resources compared to creating a new name from scratch. However, it`s crucial to carefully assess the legal and financial implications before making a decision.
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